Representation
We represent brands ready to engage with golf in the UK and Europe - providing insight, access, and trusted industry relationships.
Our Services
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Market Entry Strategy – Identify audience, positioning, and growth opportunities.
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Partnership Development – Access golf federations, resorts, travel trade and media networks.
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Brand Representation – Act as your in-market advocate and negotiator.
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Activation – Develop campaigns that deliver measurable return.
Why strategic.golf
With deep golf-industry knowledge and credibility, Strategic.Golf offers brands access to a strong network of clubs, operators, and governing bodies. We provide independent, commercially focused advice, ensuring every decision aligns with your business goals and market opportunities.
From initial strategy through to activation, our end-to-end service guides brands confidently into the golf space, delivering measurable impact, authentic partnerships, and lasting presence within the industry.
// representation clients





// a few good words
Golf is part of the fabric of Fife and the game plays an integral role in supporting the regional economy. Liam has managed Fife Golf for a number of years and has overseen it’s development from a start—up to an internationally recognised golf destination brand. This has been achieved through targeted brand and product development initiatives, and the strong relationships he has built with providers operating in local, national and international markets.- Dave Kerr, Chairman, Fife Golf
// a few good words
Liam worked with Scottish Golf in 2022 and 2023 to deliver sales and marketing support for our affiliated clubs. The project was enormously popular and 86 clubs were awarded the opportunity to undertake the initiative. Liam’s knowledge and expertise of the sector enabled him to develop a comprehensive and bespoke plan for each club, and provide recommendations that fully considered available activation resources.Iain MacFarlane, Club Services Officer
// our services
Advisory &
Consultancy
Our expertise and industry research ensure investors have the knowledge and tools to make informed decisions for strategic planning.
// our services
Project
Management
We develop and project manage specialist golf projects which often operate outside of your core business operation.
// our services
Strategy
Development
Our evidence led knowledge and industry expertise ensure your golf business strategies are of true value to achieve goals.
// get in touch
Contact our team
Interested to learn more about how strategic.golf could work with you to achieve your business goals? Don’t hesitate to get in touch.
// get in touch
Contact our team
Interested to learn more about how strategic.golf could work with you to achieve your business goals? Don’t hesitate to get in touch.
Advisory & Consultancy
Our industry knowledge ensures you have a sound understanding when making key business and investment decisions.
Organisations investing in resorts, hotels, golf courses and golf technology companies have utilised our expertise to support decision making and obtain insights into key factors including target markets, threats, growth opportunities and revenue potential. We combine our expertise with industry research to ensure investors have the knowledge and tools required to make fully informed decisions.
// advisory and consultancy clients






// a few good words
Liam started working with Zest.Golf in it’s early stages, and his insights and knowledge enabled the technology and management teams to fully understand how the market operated. He also supported and managed brand development and marketing, and worked with the management team and third party suppliers to develop the investor pitch deck.- Ollie Dury, CEO, Zest.Golf
// a few good words
Liam worked with Scottish Golf in 2022 and 2023 to deliver sales and marketing support for our affiliated clubs. The project was enormously popular and 86 clubs were awarded the opportunity to undertake the initiative. Liam’s knowledge and expertise of the sector enabled him to develop a comprehensive and bespoke plan for each club, and provide recommendations that fully considered available activation resources.Iain MacFarlane, Club Services Officer
// our services
Strategy
Development
Our evidence led knowledge and industry expertise ensure your golf business strategies are of true value to achieve goals.
// our services
Project
Management
We develop and project manage specialist golf projects which often operate outside of your core business operation.
// our services
Destination
Development
Let us position your destination at the forefront of the golfers mind. Create strategic plans that effectively engage with golf customers.
// get in touch
Contact our team
Interested to learn more about how strategic.golf could work with you to achieve your business goals? Don’t hesitate to get in touch.
// get in touch
Contact our team
Interested to learn more about how strategic.golf could work with you to achieve your business goals? Don’t hesitate to get in touch.
Project Management
Organisations tap into our knowledge and expertise to develop and deliver specialist projects that often operate outside of their core operation.
Whether looking to explore a concept, or deliver a stand alone project, they engage us to work with them to access and deliver processes, methods, skills, knowledge and experience to achieve specific project objectives within a set timescale and budget. We can work independently or within part of an organisational team, whatever set-up meets the needs of the business.
// project management clients








// a few good words
Golf is part of the fabric of Fife and the game plays an integral role in supporting the regional economy. Liam has managed Fife Golf for a number of years and has overseen it’s development from a start—up to an internationally recognised golf destination brand. This has been achieved through targeted brand and product development initiatives, and the strong relationships he has built with providers operating in local, national and international markets.- Dave Kerr, Chairman, Fife Golf
// a few good words
Liam worked with Scottish Golf in 2022 and 2023 to deliver sales and marketing support for our affiliated clubs. The project was enormously popular and 86 clubs were awarded the opportunity to undertake the initiative. Liam’s knowledge and expertise of the sector enabled him to develop a comprehensive and bespoke plan for each club, and provide recommendations that fully considered available activation resources.Iain MacFarlane, Club Services Officer
// our services
Advisory &
Consultancy
Our expertise and industry research ensure investors have the knowledge and tools to make informed decisions for strategic planning.
// our services
Strategy
Development
Our evidence led knowledge and industry expertise ensure your golf business strategies are of true value to achieve goals.
// our services
Destination
Development
Let us position your destination at the forefront of the golfers mind. Create strategic plans that effectively engage with golf customers.
// get in touch
Contact our team
Interested to learn more about how strategic.golf could work with you to achieve your business goals? Don’t hesitate to get in touch.
// get in touch
Contact our team
Interested to learn more about how strategic.golf could work with you to achieve your business goals? Don’t hesitate to get in touch.
Strategy Development
Our extensive sector specific knowledge and experience enables full consideration of the wider micro and macro factors influencing strategy development.
Whether it’s developing a stand-alone golf strategy, or integrating golf into a wider organisational or national vision, you can be assured our knowledge and expertise will develop a plan of true value. We have helped organisations of all types – including governing bodies, government agencies, private businesses and not-for-profit/membership-based organisations – to develop detailed strategies that deliver on organisational aims and objectives. Our comprehensive approach is 100% evidence led, and uses innovative tools and techniques at every stage of the project.
// strategy development clients








// a few good words
The impact of COVID on golf tourism in Scotland meant the industry demanded a strategy with a new focus. The unique knowledge Liam has of the extended B2B and B2C golf tourism industry in Scotland and overseas, meant he was ideally positioned to work with stakeholders and identify and bring the key elements together that enabled sectoral sustainability and growth. The outcome was delivery of a fully actionable and industry led document, that had true relevance for all stakeholders operating in the sector, regardless of role, type, size or customer profile.- Stuart French, Chair, Scottish Golf Tourism Development Group
// a few good words
Liam worked with Scottish Golf in 2022 and 2023 to deliver sales and marketing support for our affiliated clubs. The project was enormously popular and 86 clubs were awarded the opportunity to undertake the initiative. Liam’s knowledge and expertise of the sector enabled him to develop a comprehensive and bespoke plan for each club, and provide recommendations that fully considered available activation resources.Iain MacFarlane, Club Services Officer
// our services
Advisory &
Consultancy
Our expertise and industry research ensure investors have the knowledge and tools to make informed decisions for strategic planning.
// our services
Project
Management
We develop and project manage specialist golf projects which often operate outside of your core business operation.
// our services
Destination
Development
Let us position your destination at the forefront of the golfers mind. Create strategic plans that effectively engage with golf customers.
// get in touch
Contact our team
Interested to learn more about how strategic.golf could work with you to achieve your business goals? Don’t hesitate to get in touch.
// get in touch
Contact our team
Interested to learn more about how strategic.golf could work with you to achieve your business goals? Don’t hesitate to get in touch.
Destination Development
The golf travel market is a highly competitive space, with destinations competing to attract visitors from key markets.
Whether you’re a warm-weather haven attracting golfers seeking winter sun, a world-class links destination offering bucket-list experiences, or a golf region aiming to grow revenue and reach new audiences, success depends on one thing — aligning your product delivery, marketing, and sales to position your experience at the forefront of every golfer’s mind.
At strategic.golf we partner with destinations to understand their broader tourism goals before developing a tailored strategy that connects effectively with both B2B and B2C golf audiences.
Our approach includes:
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Brand development to define and differentiate your identity
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Market research and competitor analysis to uncover opportunities
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Product and package development to enhance your offer
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Integrated marketing and media campaign management to drive awareness and demand
We bring together insight, creativity, and industry expertise to help golf destinations thrive — from concept to conversion.
// destination development clients




// a few good words
Golf is part of the fabric of Fife and the game plays an integral role in supporting the regional economy. Liam has managed Fife Golf for a number of years and has overseen it’s development from a start—up to an internationally recognised golf destination brand. This has been achieved through targeted brand and product development initiatives, and the strong relationships he has built with providers operating in local, national and international markets.- Dave Kerr, Chairman, Fife Golf
// a few good words
Liam worked with Scottish Golf in 2022 and 2023 to deliver sales and marketing support for our affiliated clubs. The project was enormously popular and 86 clubs were awarded the opportunity to undertake the initiative. Liam’s knowledge and expertise of the sector enabled him to develop a comprehensive and bespoke plan for each club, and provide recommendations that fully considered available activation resources.Iain MacFarlane, Club Services Officer
// our services
Advisory &
Consultancy
Our expertise and industry research ensure investors have the knowledge and tools to make informed decisions for strategic planning.
// our services
Project
Management
We develop and project manage specialist golf projects which often operate outside of your core business operation.
// our services
Strategy
Development
Our evidence led knowledge and industry expertise ensure your golf business strategies are of true value to achieve goals.
// get in touch
Contact our team
Interested to learn more about how strategic.golf could work with you to achieve your business goals? Don’t hesitate to get in touch.
// get in touch
Contact our team
Interested to learn more about how strategic.golf could work with you to achieve your business goals? Don’t hesitate to get in touch.




