The golf travel market is a highly competitive space, with destinations competing to attract visitors from key markets.
Whether you’re a warm-weather haven attracting golfers seeking winter sun, a world-class links destination offering bucket-list experiences, or a golf region aiming to grow revenue and reach new audiences, success depends on one thing — aligning your product delivery, marketing, and sales to position your experience at the forefront of every golfer’s mind.
At strategic.golf we partner with destinations to understand their broader tourism goals before developing a tailored strategy that connects effectively with both B2B and B2C golf audiences.
Our approach includes:
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Brand development to define and differentiate your identity
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Market research and competitor analysis to uncover opportunities
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Product and package development to enhance your offer
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Integrated marketing and media campaign management to drive awareness and demand
We bring together insight, creativity, and industry expertise to help golf destinations thrive — from concept to conversion.
// destination development clients




// a few good words
Golf is part of the fabric of Fife and the game plays an integral role in supporting the regional economy. Liam has managed Fife Golf for a number of years and has overseen it’s development from a start—up to an internationally recognised golf destination brand. This has been achieved through targeted brand and product development initiatives, and the strong relationships he has built with providers operating in local, national and international markets.- Dave Kerr, Chairman, Fife Golf
// a few good words
Liam worked with Scottish Golf in 2022 and 2023 to deliver sales and marketing support for our affiliated clubs. The project was enormously popular and 86 clubs were awarded the opportunity to undertake the initiative. Liam’s knowledge and expertise of the sector enabled him to develop a comprehensive and bespoke plan for each club, and provide recommendations that fully considered available activation resources.Iain MacFarlane, Club Services Officer
// our services
Advisory &Consultancy
Our expertise and industry research ensure investors have the knowledge and tools to make informed decisions for strategic planning.
// our services
ProjectManagement
We develop and project manage specialist golf projects which often operate outside of your core business operation.
// our services
StrategyDevelopment
Our evidence led knowledge and industry expertise ensure your golf business strategies are of true value to achieve goals.
// get in touch
Contact our team
Interested to learn more about how strategic.golf could work with you to achieve your business goals? Don’t hesitate to get in touch.
// get in touch
Contact our team
Interested to learn more about how strategic.golf could work with you to achieve your business goals? Don’t hesitate to get in touch.